The Build & Price portion of the Lincoln.com web experience allows the users to fully customize their vehicles while seeing how each decision impacts the overall price of their vehicle. The Build & Price Creative Team handles all the design and layout of the Build & Price experience across both the Ford and Lincoln vehicle lineup. They handle and maintain all the creative assets for the BP site as well as maintain all creative and CG assets.
This project was a complete refresh of the Lincoln Build & Price experience, applying the new Lincoln look and feel across all the pages and overlays. I designed and oversaw the application of the new Lincoln look across the entire BP section of site. I worked with my team to apply the new look to every portion of the site as well as make improvements to the existing structure and user experience.